Drip Marketing with Swiftpage
What is Drip Marketing?
Well, the “drip” in drip marketing is borrowed from the agricultural world where plants receive measured drips of water over a long period of time to keep the plants hydrated. So the point of a drip marketing campaign is to plan a steady drip of messages (not a flood followed by a drought) that nourish your customers and/or prospects. So pretty easy to understand, but many times not so easy to implement.
If you are on my ACT! Tips list or come to our local ACT! User's Group, you know that I am an avid supporter of Swiftpage. I wouldn't use ACT! without this add-on. It automates much of my follow-up with my customers and prospects, so that even while I am here in Phoenix at a conference, some of my drips are going out automatically without any effort on my part. I use it to send out our ACT! tips, our User Group announcements, our press releases, our product updates, birthday cards, thank you notes and more. This addon allows you to send out html emails to one contact or to over a thousand contacts, using the current lookup in your ACT! database. You don't have to update names with a listserv. You can read more about it or download your free trial copy here www.cornerstonesolutions.com/swiftpage.html.
I was so impressed with Swiftpage's new Drip Marketing Campaign option, that I recently became a Swiftpage Certified Consultant (the 5th one in the nation to certify) so that I could help others with it.
If you are running a business today, you have to be considering how you might use some form of drip marketing with your own business. If you haven't considered it yet, you should start. And when you are ready to implement, you need to look at this product.
Well, the “drip” in drip marketing is borrowed from the agricultural world where plants receive measured drips of water over a long period of time to keep the plants hydrated. So the point of a drip marketing campaign is to plan a steady drip of messages (not a flood followed by a drought) that nourish your customers and/or prospects. So pretty easy to understand, but many times not so easy to implement.
If you are on my ACT! Tips list or come to our local ACT! User's Group, you know that I am an avid supporter of Swiftpage. I wouldn't use ACT! without this add-on. It automates much of my follow-up with my customers and prospects, so that even while I am here in Phoenix at a conference, some of my drips are going out automatically without any effort on my part. I use it to send out our ACT! tips, our User Group announcements, our press releases, our product updates, birthday cards, thank you notes and more. This addon allows you to send out html emails to one contact or to over a thousand contacts, using the current lookup in your ACT! database. You don't have to update names with a listserv. You can read more about it or download your free trial copy here www.cornerstonesolutions.com/swiftpage.html.
I was so impressed with Swiftpage's new Drip Marketing Campaign option, that I recently became a Swiftpage Certified Consultant (the 5th one in the nation to certify) so that I could help others with it.
If you are running a business today, you have to be considering how you might use some form of drip marketing with your own business. If you haven't considered it yet, you should start. And when you are ready to implement, you need to look at this product.
Wow this is a new word for me in marketing. And a nice strategy too. Great post
Reply to this