Years ago I was introduced to Michelle Nichols by a mutual acquaintance that is a sales trainer. Michelle has since started writing the Savvy Selling column for Business Week. Recently she contacted me and asked if I would like to do a podcast interview with her. (Gee, let me think about that for a few minutes. Do I want a podcast on Business Week?) Of course.

I sent her a few articles that I had recently written and she selected the "10 Mistakes that Sales People Make with their CRM" as the basis for our interview. It was a lot of fun. You can download and listen to the podcast here.

So the morale of the story is this. Keeping up with your contacts over the years can many times reap really cool rewards.